Est. 1967 · Los Angeles Atelier

The Ring She'll Wear
for the Rest of Her Life

Made for her. Made for you.
Made to order in Los Angeles, since 1967.

Choose your setting, then your diamond Diamond included, chosen by our gemologists
New ROSI™ StyleMatch

Upload a few photos of her. Our AI finds the ring she would choose.

Not ring photos. Just her. ROSI reads the jewelry she already wears, whether she lives in warm or cool metal, and the shapes she leans toward, then matches her against our live inventory of certified natural diamonds and settings. Her ring, and the reasoning behind it, in your inbox in about a minute.

The ring it names is not an idea. We hold the certified diamond inventory and run our own Los Angeles atelier, so it ships in 8 to 12 business days at one fair price.

Upload her photos, get her match

Complimentary, no obligation · Photos deleted within 48 hours · Never shared, never posted

Newly engaged couple, her ring catching the light
“How did you know?”
First
Reads her photos

Reads her photos

Metal, scale and shape, each read tied to the photo it came from.

Then
Chooses her rings

Chooses her rings

Complete natural diamond rings, or a setting scored and priced for her.

In a minute
Reaches your inbox

Reaches your inbox

Her reading and her rings, with anything her photos did not settle.

Made Entirely to Order, Every Time ✦ 100% Natural Accent Diamonds ✦ Solid Gold & Platinum Only ✦ 40-Day Returns ✦ IGI & GIA Certified ✦ Complimentary Insured Shipping ✦ Made Entirely to Order, Every Time ✦ 100% Natural Accent Diamonds ✦ Solid Gold & Platinum Only ✦ 40-Day Returns ✦ IGI & GIA Certified ✦ Complimentary Insured Shipping ✦ Made Entirely to Order, Every Time ✦ 100% Natural Accent Diamonds ✦ Solid Gold & Platinum Only ✦ 40-Day Returns ✦ IGI & GIA Certified ✦ Complimentary Insured Shipping ✦

RockHer™ is a Los Angeles-based engagement ring designer specializing in custom engagement rings, natural diamond engagement rings, and lab grown diamond rings. Every ring is made to order in our private atelier. Whether you choose a natural or lab-grown center diamond, our gemologists guide every decision with the same care they'd offer a close friend.

Hands delicately holding a diamond engagement ring, the craft behind every piece

Where It All Started

A gemologist's workbench in Los Angeles, 1967. No storefront. No catalog. Just a reputation built one diamond at a time.

Our Origin

Born from a Gemologist's Reputation Built Over 50 Years

When friends needed to buy a diamond, they came to us — not a store. Jim Vernon spent five decades as a trusted gemologist, advising clients the way a doctor advises on health: honestly, carefully, and without a sales agenda.

RockHer was built to give everyone that same access. Every ring carries that original promise — uncompromised quality, radical transparency, and craftsmanship that exists only once.

Every ring is made entirely to order. No inventory. No warehouse. No compromises.

"We only work in solid gold. We only set natural accent diamonds. We only make to order."

Three standards. No exceptions.
Your Diamond, Your Choice

Natural or Lab-Grown, Your Call

Our gemologists will tell you exactly what each option means for your ring,
your diamond, & your decision. No judgment. Just clarity.

Natural diamond engagement ring worn on hand in soft natural light
Natural Diamonds

Formed by the Earth

Billions of years in the making. GIA certified. Each diamond carries a geological history that makes it irreplaceable. The traditional choice for those who value rarity and long-term significance.

Explore Natural Diamonds
Natural diamond engagement ring worn on hand in soft natural light
Lab-Grown Diamonds

Created by Science

Chemically, physically, and optically identical to mined diamonds. IGI certified. Ethically created in controlled environments. An exceptional option for those who want to maximize quality and carat weight.

Explore Lab-Grown Diamonds
Whichever you choose, every accent diamond in your ring is 100% natural. Always.
The Intelligence Behind RockHer

ROSI™

Built by GIA gemologists. Available wherever you reach us. Connected to every system. Confirmed by human hands before any diamond ships.

ROSI™ began as the scoring rubric Jim Vernon used at his bench — a way to answer the question every friend kept asking him: what’s the best diamond for my money? Two years and 50,000+ diamonds later, that judgment scaled. ROSI now runs on every channel a customer might use to reach RockHer™ — chat, phone, email, SMS, Instagram, Facebook — with live access to inventory, pricing, and order data.

And before any diamond ships, our gemologist still examines it personally. ROSI does the curation at scale; the gemologist confirms in person.

ROSI™
91.4
ROSI™ Score / 100
The ROSI™ Score Report

Know exactly what a diamond is worth, before you buy it.

Considering a diamond, here or anywhere? Send the GIA or IGI certificate number and our gemological team returns its ROSI™ Score and a read of where it sits in the current market. Complimentary, within minutes.

Score a Diamond
Fair Market ReadSample · Live market data
$4,650This diamond sits here$5,400

Where stones of the same exact specifications are trading on the open market right now. You get a straight answer, even when the diamond is not ours.

How It Works

Simple Process. Zero Compromise.

01
Design It
Choose your setting from 200+ designs — or create something entirely new.
02
Source the Diamond
Our gemologists and ROSI™ find your ideal diamond — natural or lab-grown.
03
Made to Order in Los Angeles
Your ring doesn’t exist until you create it. Every piece is made entirely to order in our Los Angeles atelier — completed and delivered in 8–12 business days.
"I told them exactly what she'd love. They made it exactly that way."
Verified Customer
Trustpilot, 5 Stars
★ 4.9 Trustpilot 5,000+ Reviews
Couple looking at engagement ring designs together
I Know What I Want

Build Your Ring

Choose a Setting
Couple looking at engagement ring designs together
I Want to Explore

Find Your Diamond

Explore Diamonds
Made to Order Originals

Featured Rings

The Agnes Select Bezel Solitaire In Radiant Cut Lab Diamond Engagement Ring in 18K Yellow Gold
AGNES
The Agnes Select Bezel Solitaire In Radiant Cut Lab Diamond Engagement Ring in 18K Yellow Gold
The Florence Vintage Scalloped Halo Round Engagement Ring Setting in 18K Yellow Gold
FLORENCE
The Florence Vintage Scalloped Halo Round Engagement Ring Setting in 18K Yellow Gold
The Eartha Upper Hidden Halo Solitaire Radiant Cut Engagement Ring Setting in 18K Yellow Gold
EARTHA
The Eartha Upper Hidden Halo Solitaire Radiant Cut Engagement Ring Setting in 18K Yellow Gold
The Remi Select Bezel Set Cigar Band Se Step Lab Diamond Engagement Ring in 18K Yellow Gold
REMI
The Remi Select Bezel Set Cigar Band Se Step Lab Diamond Engagement Ring in 18K Yellow Gold

Our Promise

40-Day Returns
No questions asked
Complimentary Engraving
Your words, forever
90-Day Resizing
The perfect fit

Because a ring this important should feel right — in every way.

Couple embracing warmly, the ring visible on her hand
Personalized Guidance

Speak with a Gemologist

One-on-one. From anywhere. We'll guide you through every decision — the way a trusted jeweler would in person.

Book an Appointment or call (800) 779-1726
Questions

Frequently Asked

Absolutely. RockHer offers both natural and lab-grown center diamonds. Our gemologists will walk you through what each option means for your ring, your diamond, and your investment — so you can choose with complete confidence.
Every RockHer ring is made entirely to order in our Los Angeles atelier. Every accent diamond is 100% natural and earth-mined. Every setting is solid gold or platinum — never hollowed, never plated. And every center diamond is scored by ROSI™, our proprietary gemologist-built intelligence.
ROSI™ is our gemologist-built AI that evaluates diamonds the way an expert would advise a close friend — prioritizing light performance, structural integrity, and real-world beauty over inflated specifications.
Every piece is made to order to your specifications. Allow 8–12 business days from order to insured shipment. Rush production is available for select designs.
40-day returns, no questions asked. Complimentary engraving. 90-day resizing. We stand behind every piece completely.
Yes. Share your date with our team and we’ll confirm a production timeline that works. Rush production is available for most designs, and we’ll keep you updated at every stage.