Est. 1967 · Los Angeles Atelier

The Ring She'll Wear
for the Rest of Her Life

Made for her. Made for you.
Made to order in our Los Angeles atelier.

Design Your Ring

Your setting, then your diamond, natural or lab-grown

Shop Complete Rings

Lab-grown diamond included, chosen by our gemologists

GIA & IGI certified · Made to order in 8–12 business days

Complimentary insured U.S. shipping · 40-day returns

Speak with a gemologist Book a virtual appointment
(800) 779-1726

RockHer™ is a Los Angeles-based engagement ring designer specializing in custom engagement rings, natural diamond engagement rings, and lab grown diamond rings. Every ring is made to order in our private atelier. Whether you choose a natural or lab-grown center diamond, our gemologists guide every decision with the same care they'd offer a close friend.

Hands delicately holding a diamond engagement ring, the craft behind every piece

Where It All Started

A gemologist's workbench, 1967. No storefront. No catalog. Just a reputation built one diamond at a time.

Our Origin

Born from a Gemologist's Reputation

A family in diamonds since 1967. When friends needed to buy a diamond, they came to us — not a store. Jim Vernon built his name as a trusted gemologist, advising clients the way a doctor advises on health: honestly, carefully, and without a sales agenda.

RockHer, in Los Angeles since 2014, was built to give everyone that same access. Every ring carries that original promise — uncompromised quality, radical transparency, and craftsmanship that exists only once.

Every ring is made entirely to order. No inventory. No warehouse. No compromises.

"We only make to order."

Our standards. No exceptions.
Your Diamond, Your Choice

Natural or Lab-Grown, Your Call

Our gemologists will tell you exactly what each option means for your ring,
your diamond, & your decision. No judgment. Just clarity.

Natural diamond engagement ring worn on hand in soft natural light
Natural Diamonds

Formed by the Earth

Billions of years in the making. GIA certified. Each diamond carries a geological history that makes it irreplaceable. The traditional choice for those who value rarity and long-term significance.

Explore Natural Diamonds
Lab-Grown Diamonds

Created by Science

Chemically, physically, and optically identical to mined diamonds. IGI certified. Ethically created in controlled environments. An exceptional option for those who want to maximize quality and carat weight.

Explore Lab-Grown Diamonds
Find Your Diamond
Whichever you choose, your center diamond comes with its grading report.
The Intelligence Behind RockHer

ROSI™

Built by GIA gemologists. Available wherever you reach us. Connected to every system. Confirmed by human hands before any diamond ships.

ROSI™ began as the scoring rubric Jim Vernon used at his bench — a way to answer the question every friend kept asking him: what’s the best diamond for my money? Two years later, that judgment scaled. ROSI now runs on every channel a customer might use to reach RockHer™ — chat, phone, email, SMS, Instagram, Facebook — with live access to inventory, pricing, and order data.

And before any diamond ships, our gemologist still examines it personally. ROSI does the curation at scale; the gemologist confirms in person.

Meet ROSI™
ROSI™
New ROSI™ StyleMatch

Upload a few photos of her. Our AI finds the ring she would choose.

Not ring photos. Just her. ROSI reads the jewelry she already wears, whether she lives in warm or cool metal, and the shapes she leans toward, then matches her against our live inventory of certified diamonds and settings. Her ring, and the reasoning behind it, in your inbox in about a minute.

The ring it names is not an idea. We run our own Los Angeles atelier, so it ships in 8 to 12 business days at one fair price.

See her ring

Upload her photos, get her match

How StyleMatch works

Complimentary, no obligation · Never shared, never posted

Newly engaged couple, her ring catching the light
“How did you know?”
First
Reads her photos

Reads her photos

Metal, scale and shape, each read tied to the photo it came from.

Then
Chooses her rings

Chooses her rings

Complete rings, or a setting scored and priced for her.

In a minute
Reaches your inbox

Reaches your inbox

Her reading and her rings, with anything her photos did not settle.

91.4
ROSI™ Score / 100
The ROSI™ Score Report

Know exactly what a diamond is worth, before you buy it.

Considering a diamond, here or anywhere? Send the GIA or IGI certificate number and our gemological team returns its ROSI™ Score and a read of where it sits in the current market. Complimentary, within minutes.

Score a Diamond
Fair Market ReadSample · Live market data
$4,650This diamond sits here$5,400

Where stones of the same exact specifications are trading on the open market right now. You get a straight answer, even when the diamond is not ours.

How It Works

Simple Process. Zero Compromise.

01
Design It
Choose your setting from 200+ designs — or create something entirely new.
02
Source the Diamond
Our gemologists and ROSI™ find your ideal diamond — natural or lab-grown.
03
Made to Order in Los Angeles
Your ring doesn’t exist until you create it. Every piece is made entirely to order in our Los Angeles atelier — completed and shipped in 8–12 business days.
Start Your Ring
“I told them exactly what she'd love. They made it exactly that way.”
RockHer client
4.8 from 2,027+ verified buyers
Couple looking at engagement ring designs together
I Know What I Want

Build Your Ring

Choose a Setting
Couple looking at engagement ring designs together
I Want to Explore

Find Your Diamond

Explore Diamonds
Made to Order Originals

Featured Rings

View All Rings
The Agnes Select Bezel Solitaire In Radiant Cut Lab Diamond Engagement Ring in 18K Yellow Gold
The Agnes Select Bezel Solitaire In Radiant Cut Lab Diamond Engagement Ring in 18K Yellow Gold
Agnes
The Florence Vintage Scalloped Halo Round Engagement Ring Setting in 18K Yellow Gold
The Florence Vintage Scalloped Halo Round Engagement Ring Setting in 18K Yellow Gold
Florence
The Eartha Upper Hidden Halo Solitaire Radiant Cut Engagement Ring Setting in 18K Yellow Gold
The Eartha Upper Hidden Halo Solitaire Radiant Cut Engagement Ring Setting in 18K Yellow Gold
Eartha
The Remi Select Bezel Set Cigar Band Se Step Lab Diamond Engagement Ring in 18K Yellow Gold
The Remi Select Bezel Set Cigar Band Se Step Lab Diamond Engagement Ring in 18K Yellow Gold
Remi

Our Promise

40-Day Returns

Forty days from your order date. One email begins it; U.S. returns ship on a complimentary insured label.

Return policy

Complimentary Resizing

One complimentary resize within 60 days of delivery, up to 1.5 sizes (U.S.). Some designs, such as full-pavé eternity bands, cannot be resized.

Resizing terms

Lifetime Warranty

Against manufacturing defects, for the life of the piece.

Coverage details

Because a ring this important should feel right — in every way.

Couple embracing warmly, the ring visible on her hand
Personalized Guidance

Speak with a Gemologist

One-on-one. From anywhere. We'll guide you through every decision — the way a trusted jeweler would in person.

Book an Appointmentor call (800) 779-1726
Questions

Frequently Asked

Absolutely. RockHer offers both natural and lab-grown center diamonds. Our gemologists will walk you through what each option means for your ring, your diamond, and your investment — so you can choose with complete confidence.
Every RockHer ring is made entirely to order in our Los Angeles atelier. Every setting is solid gold or platinum — never hollowed, never plated. And every center diamond is scored by ROSI™, our proprietary gemologist-built intelligence.
ROSI™ is our gemologist-built AI that evaluates diamonds the way an expert would advise a close friend — prioritizing light performance, structural integrity, and real-world beauty over inflated specifications.
Every piece is made to order to your specifications. Allow 8–12 business days from order to insured shipment. Rush production is available for select designs.
Returns are accepted within 40 days of your order date; one email to info@rockher.com begins it, and U.S. returns ship on a complimentary insured label. Every return is inspected, and exclusions apply: engraved or personalised pieces and custom-contoured wedding bands are final sale once production begins. One complimentary resize within 60 days of delivery, up to 1.5 sizes (U.S.); some designs, such as full-pavé eternity bands, cannot be resized. A lifetime warranty against manufacturing defects. Full terms are in our Return Policy.
Yes. Share your date with our team and we’ll confirm a production timeline that works. Rush production is available for most designs, and we’ll keep you updated at every stage.