3 Reasons Why People Buy Diamonds

The industrial uses you may mention diamonds having do not apply to jewelry grade diamonds. So, why would you buy a 1 ct Asscher cut diamond ring?

They Symbolize Longevity

Diamonds sustain and survive immense stress before they finally are mined, cut, and set into the jewelry we buy. The extremes it goes through it symbolic of longevity in the best way possible. People gift each other diamonds as a testament to everlasting love.

The Buyer Wants It

Simply put, consumers tend to buy a lot of stuff they want but do not need. Diamonds easily fall into that category. Heavy emotions are usually involved, and a person with his mindset to buy cannot usually be swayed when he has the means and opportunity to make a purchase.

It Boosts a Sense of Self Worth

When a person buys themselves or others a diamond, it inevitably gives them a sense of pride and accomplishment. There is an intangible value attached to something so pricey and attractive as a diamond.